Alcohol Advertising Standards Violations Most Common in Magazines With Youthful Audiences

A study recently released by the Center of Alcohol Marketing and Youth, with the John Hopkins Bloomberg School of Public Health, highlights a growing trend of alcohol advertising standards violations in youth-oriented magazines. In fact, the study notes that violations are most likely to be found in magazines that have a high population, at least 15%, of youthful readers. “Violations” are considered to be anything that falls under certain risk codes, such as overconsumption content, addiction, injury, or sex-related content, as well as violations of other industry guidelines. David Jernigan, Ph.D., labels this trend as a “failure of self-regulated voluntary codes.”

Read the entire article here: Alcohol Advertising Standards Violations Most Common in Magazines With Youthful Audiences.

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