African-American Youth Exposed to More Alcohol Advertising

A new report from the Center on Alcohol Marketing and Youth finds that African-American youth, ages 12-20, see more advertising for alcohol on television and in magazines than do all other youth at these ages.  Fourteen studies related the amount of advertising to which youth are exposed to the amount of alcohol use by those youth. The author of the report, David Jernigan, PhD, commented that, “First, brands are specifically targeting African-American audiences and, secondly, African-American media habits make them more vulnerable to alcohol advertising in general because of higher levels of media consumption. As a result, there should be a commitment from alcohol marketers to cut exposure to this high-risk population.”

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